I ran a very small consumer insight survey (primarily my non-marketing drinking buddies) and asked them what comes to mind when they hear the word “advertisement.” Some responses that I received were: a cheery jingle inviting you to eat fast food, talking animals with trustworthy smiles promising to save you money, and if you purchase the newest shiniest vehicle you will have to fend off all the beautiful women that want you. If you’re in the marketing industry you problem start thinking about budget, assets needed, timeline, and target market. There are certain campaign themes that tend to rise to the top as the most commonly used. They are commonly used because they activate certain mental heuristics within our target markets that get them to self-identify and pushes them closer to the purchase decision. These themes primarily focus around comedy, luxury, wealth, and accomplishment. All very general themes that large groups can associate with (whether in actuality or as their idealized persona) and focus around common products that are relatively hard to differentiate by the general consumer. The question is, what happens when those advertisements aren’t for something common?
Clever persuasive writing and advertising, according to the Greek philosopher Aristotle, can be divided into three categories: logos, ethos, and pathos. These categories, referred to as Aristotle’s Appeals, make the most effective advertisements out there. Logos refers to logic, the clarity of the claim. Appealing to common sense, logos is what makes us believe a campaign. Ethos brings ethics and credibility of the author, playing on how much you trust the speaker. For example, using a famous quote or mentioning the views of someone trusted in an article automatically makes it twice as credible. Pathos takes into consideration the emotions of the audience, trying to evoke feelings of sympathy and passion towards a specific topic. Think of animal adoption agencies showing commercials with sad puppy eyes.
Just as the market leaders of today have utilized Aristotle’s Appeals for their benefit (of course using modern terminology – such as Social Currency, Triggers, etc…) so have activist groups. Playing on your feelings and common sense, ads for awareness of pressing social issues continue to inspire us and make the world think just a little bit harder. Take a few minutes and look over the below list of 100 Social Issue Ads. What do they make you feel, what is your major take-away?
1. Disney Characters Having a Not-So-Happy Ever After
Hoax, Saint. “Happy Never After.” Happy Never After. Web. 4 Mar. 2015. <http://www.sainthoax.com/happyneverafter.html>.
2. When You Smoke, Your Baby Smokes
Coats, David, Bill Stowe, Matt Ogleby, Derek Bratek, and Tamara Jones. “Rauchzeichen Baby.” Adflasheu. Web. 4 Mar. 2015. <http://adflash.eu/rauchzeichen-baby/>.
3. Fight The Effects of Cosmetic Testing
“E.N.P.A.: Spray.” E.N.P.A.: Spray. 1 Sept. 2009. Web. 4 Mar. 2015. <http://adsoftheworld.com/media/print/enpa_spray>.
4. Words Can Kill
“Shock Therapy of a Different Kind – AfterEllen.” AfterEllen Shock Therapy of a Different Kind Comments. Trevor Project, 19 Aug. 2013. Web. 4 Mar. 2015. <http://www.afterellen.com/people/194662-shock-therapy-of-a-different-kind>.
5. When Does Fun Become Disease?
“Suddenly It Got Scary.” Fun And Funny Picture: Suddenly It Got Scary. Web. 4 Mar. 2015. <http://www.itsnotbadatall.com/funny_pictures/html/Suddenly_It_Got_Scary.html>.
6. Women Cannot Accept the Way Things Are
“Ad Campaign Reveals Rampant Sexism Through Google Autocomplete.” Co.Design. 23 Oct. 2013. Web. 4 Mar. 2015. <http://www.fastcodesign.com/3020316/ad-campaign-reveals-sexism-through-google-autocomplete>.
7. Some Things Should Never Be For Sale
“Great-Ads.” : KBS Creates A Powerful Ad Campaign For World Vision Canada. Web. 4 Mar. 2015. <http://great-ads.blogspot.com/2013/07/kbs-creates-powerful-ad-campaign-for.html>.
8. When They Speak, We Listen
“40 Witty Campaign Posters for a Cause.” Web Design Blog Web Designer Resources RSS. Web. 4 Mar. 2015. <http://www.2expertsdesign.com/graphics/40-witty-campaign-posters-for-a-cause>.
9. Furry Tale Gone Bad
The Independent. Independent Digital News and Media. Web. 4 Mar. 2015. <http://www.independent.co.uk/arts-entertainment/art/news/simba-bambi-and-disney-characters-shown-skinned-and-bleeding-in-antifur-campaign-9896355.html>.
10. Stop the Oppression of Women
“Creative Advertisements for NGO Everything about NGO Advertisements – Public Awareness.” Creative Advertisements for NGO. Web. 4 Mar. 2015. <http://www.ads-ngo.com/2011/03/17/stop-the-oppression-of-women-in-the-islamic-world-ishr/>.
11. No Anorexia
“French Model in Anti-anorexia Campaign Dies.” NDTV.com. Web. 4 Mar. 2015. <http://www.ndtv.com/world-news/french-model-in-anti-anorexia-campaign-dies-443563>.
12. It’s Like Killing Yourself, Don’t Drink and Drive
“Don’t Drink And Drive – It’s Like Killing Yourself.” ::: FUN.MARINOV.NET :::. Web. 4 Mar. 2015. <http://fun.marinov.net/show.php?id=1491>.
12. Smoking Means Being A Slave To Tobacco
2010, 6:00AM. “Anti-smoking Advert with Sexual Innuendo Shocks French.” The Telegraph. Telegraph Media Group. Web. 4 Mar. 2015. <http://www.telegraph.co.uk/news/worldnews/europe/france/7301977/Anti-smoking-advert-with-sexual-innuendo-shocks-French.html>.
13. If You See A Child As Anything More It’s Wrong
“If You See a Child as Anything More It’s Wrong – MUmBRELLA.” MUmBRELLA. Web. 4 Mar. 2015. <http://mumbrella.com.au/shock-advertising-30-ads-that-would-give-australias-ad-watchdog-a-coronary-90537/picture-6-7>.
14. Sexual Harassment, Know Where the Line Is
“Know Where the Line Is.” B&T. 7 July 2014. Web. 4 Mar. 2015. <http://www.bandt.com.au/media/new-ad-shows-draw-line-sexual-harassment>.
15. Black Men Are…
“Google’s Autocomplete Feature Is Shocking Too about Black Men – Osocio.” Osocio. 17 Nov. 2013. Web. 4 Mar. 2015. <http://osocio.org/message/googles-autocomplete-feature-is-shocking-too-about-black-men/>.
16. Who Would You Rather See Live?
“Billboard Asks “Who Would You Rather See Live?” for Medical Research.” NeoGAF. Web. 4 Mar. 2015. <http://www.neogaf.com/forum/showthread.php?t=426518>.
17. Children of Parents Who Smoke
“Non-Smoking-Campaign: Smoke Ring.” Non-Smoking-Campaign: Smoke Ring. Web. 4 Mar. 2015. <http://adsoftheworld.com/media/print/nonsmokingcampaign_smoke_ring>.
18. This Won’t Hurt A Bit
“This Won’t Hurt A Bit.” CCF Official Site RSS. 29 May 2013. Web. 4 Mar. 2015. <http://www.choosecrueltyfree.org.au/this-wont-hurt-a-bit/>.
19. We’re Lucky We’re White
“Making Meanings 103.” : We’re Lucky We’re White. Web. 4 Mar. 2015. <http://christianmakingmeanings.blogspot.com/2012/10/were-lucky-were-white.html>.
20. It’s Not Sex
“LOOK: ‘Don’t Be That Guy’ Ads So Popular And Provocative They’re Back.” The Huffington Post. Web. 4 Mar. 2015. <http://www.huffingtonpost.ca/2012/12/01/edmonton-sexual-assault-awareness-campaign-dont-be-that-guy_n_2224228.html>.
21. You Wear the Costume
“Ohio Students Warn Against Being a Racist Fool This Halloween – COLORLINES.” RSS. Web. 4 Mar. 2015. <http://colorlines.com/archives/2012/10/ohio_university_students_warn_against_making_a_racist_fool_of_yourself_this_halloween.html>.
22. He Has His Mother’s Eyes
https://naocrituss.wordpress.com/2014/06/10/amnesty-international-he-has-his-mothers-eyes/
23. Can You See Her?
“DHS’s Blue Campaign Raises Awareness of Human Trafficking.” Human Rights First. Web. 4 Mar. 2015. <http://www.humanrightsfirst.org/blog/dhss-blue-campaign-raises-awareness-human-trafficking>.
24. Stop the World Record of Executions
“Amnesty International: Shot.” Amnesty International: Shot. Web. 4 Mar. 2015. <http://adsoftheworld.com/media/print/amnesty_international_shot>.
25. Who Pays For Man’s Sins?
“Who Pays for Mans Sins? – If You Were My Agency.” Who Pays for Man’s Sins? – If You Were My Agency. Web. 4 Mar. 2015. <http://ifyouweremyagency.com/who-pays-for-mans-sins/>.
26. You’ll Notice
“KQEDScience • If Frogs Go Extinct, You’ll Notice. .” KQEDScience. Web. 4 Mar. 2015. <http://kqedscience.tumblr.com/post/14172256780/if-frogs-go-extinct-youll-notice>.
27. Words Can Hurt
“News Dumper: The Most Terrible Ads.” News Dumper: The Most Terrible Ads. Web. 5 Mar. 2015. <http://newsdumper.blogspot.com/2011/08/most-terrible-ads.html>.
28. Every 48 Seconds
“Categories » Creative Advertising » Every 48 Seconds a Drunk Driver…” Every 48 Seconds a Drunk Driver… Web. 5 Mar. 2015. <http://imghumour.com/categories/creative-adverts/view/every-48-seconds-a-drunk-driver>.
29. He Promised Me A Place To Stay
“Public Health – Seattle & King County.” Help Stop Human Trafficking. Web. 5 Mar. 2015. <http://www.kingcounty.gov/healthservices/health/injury/humantrafficking.aspx>.
30. Stop Childhood Obesity
“Stop Sugarcoating It: Will Provocative Ads Help End Childhood Obesity?” Frugivore Magazine RSS. 9 Jan. 2012. Web. 5 Mar. 2015. <http://frugivoremag.com/2012/01/stop-sugarcoating-it-will-provocative-ads-help-end-childhood-obesity/>.
31. It Was Good To Be Raped
“Creoflick.net.” It Was Good to Be Raped. Web. 5 Mar. 2015. <http://creoflick.net/img/it-was-good-to-be-raped-1117>.
32. Don’t Mistreat Your Dog
“☆ Have U Had Your Adi Today? ☆.” Have U Had Your Adi Today. Web. 5 Mar. 2015. <https://huhyadit.wordpress.com/category/publicidad/page/76/>.
33. We Share Everything
“Montana Meth Project: Friends.” Montana Meth Project: Friends. Web. 5 Mar. 2015. <http://adsoftheworld.com/media/print/montana_meth_project_friends>.
34. War Is Cancer
“www.javidelrio.com.” Www.javidelrio.com. Web. 5 Mar. 2015. <http://javidelrio.com/4585835>.
35. Do You Know How Much You Really Spend On Cigarettes?
“Tabaconomia : Calculates Tobacco Costs, Car.” Tabaconomia : Calculates Tobacco Costs, Car. Web. 5 Mar. 2015. <http://adsoftheworld.com/media/print/tabaconomia_calculates_tobacco_costs_car>.
36. Save Trees Save Life
“Trees Can save Lives!” Plant Solutions. Web. 5 Mar. 2015. <http://www.plantsolutionsnj.com/trees-can-save-lives/>.
37. Stop Prison Rape
“Texas Won’t Sign RAPE BILL to Protect Prisoners Because They Say, “How Else Are the Inmates Going to Have Sex?”” Earth Speaks Out. 17 Dec. 2014. Web. 5 Mar. 2015. <https://earthspeaksout.wordpress.com/2014/12/17/texas-wont-sign-rape-bill-to-protect-prisoners-because-they-say-how-else-are-the-inmates-going-to-have-sex/>.
38. What A Waste
“Funny Anti Marijuana Propaganda.” GOOD GREEN. 11 Nov. 2014. Web. 5 Mar. 2015. <http://goodgreen.co/funny-anti-marijuana-propaganda/>.
39. One Wheel Becomes Two
“Jess Sand // Content Design for Social Change.” Jess Sand. Web. 5 Mar. 2015. <http://jessicasand.com/>.
40. Killing A Tree Is Murder Too
“Joe La Pompe Advertising, Publicité – Page 218.” Joe La Pompe Advertising Publicit. Web. 5 Mar. 2015. <http://www.joelapompe.net/page/218/>.
41. Zoo
“Babe In The Woods.” : Don’t Treat Others The Way You Don’t Want To Be Treated. Web. 5 Mar. 2015. <http://silent-victims.blogspot.com/2011/08/dont-treat-others-way-you-dont-want-to.html>.
42. Portions Have Grown
“Health Department Launches New Ad Campaign Spotlighting Increasing Portion Sizes and Their Devastating Consequences.” Health Department Launches New Ad Campaign Spotlighting Increasing Portion Sizes and Their Devastating Consequences. Web. 5 Mar. 2015. <http://www.nyc.gov/html/doh/html/pr2012/pr001-12.shtml>.
43. “Chemical Cocktails Belong in the Glass”
“CHEMICALS – Save The Ocean Campaign Print Ad.” CHEMICALS – Save The Ocean Campaign Print Ad. Web. 5 Mar. 2015. <http://www.advertolog.com/greenpeace/print-outdoor/chemicals-5800855/>.
44. She Wants To Be a Dancer
“13 Memorable Anti-War Ads.” BuzzFeed. Web. 5 Mar. 2015. <http://www.buzzfeed.com/copyranter/the-best-ads-selling-peace#.ug57L13VR>.
45. Not A Barcode
“Change by Doing Because Hope Is Just the First Step….” Change by Doing. Web. 5 Mar. 2015. <http://changebydoing.com/tag/sexual-slavery/>.
46. She’s Next
“Milwaukee Ad Campaign Links Animal, Domestic Abuse.” Milwaukee Ad Campaign Links Animal, Domestic Abuse. 4 Mar. 2015. Web. 5 Mar. 2015. <http://www.jsonline.com/news/crime/milwaukee-ad-campaign-links-animal-domestic-abuse-b99260414z1-257529891.html>.
47. Wanted
“Save Trees Campaign: “SAVE TREES” Print Ad by Leo Burnett Mumbai.” Creative Advertising & Commercials Archive. Awarded Ads Database. Web. 5 Mar. 2015. <http://www.coloribus.com/adsarchive/prints/save-trees-campaign-save-trees-5426705/>.
48. Now I Have A Junkie
“Advert Lover.” Montana Meth Project: Junkie. Web. 5 Mar. 2015. <http://advertlover.com/montana-meth-project-junkie>.
49. What Goes In The Ocean
“What Goes in the Ocean Goes in You – Solar Odyssey, Inc.” Solar Odyssey Inc. 23 Jan. 2013. Web. 5 Mar. 2015. <http://www.solarodysseyinc.com/2013/01/what-goes-in-the-ocean-goes-in-you/>.
50. Not Asking For It
“She Wasn’t Asking for It.” She Wasn’t Asking for It. Web. 5 Mar. 2015. <http://iwastesomuchtime.com/on/?i=70110>.
51. Save The Whales
“Aaron’s Media Blogs.” : Fat Whale. Web. 5 Mar. 2015. <http://aaronharmetz.blogspot.com/2012/12/fat-whale.html>.
52. Never Ever Drink And Drive
“Anti-drink Driving.” Anti-drink Driving. Web. 5 Mar. 2015. <http://www.doeni.gov.uk/index/road_users/corporate-road-safety/road-safety-campaign-research/road-safety-campaigns/corporate-road-safety-anti-drink-driving.htm>.
53. What’s Underneath
“Protect the Enviornment Picture on VisualizeUs.” VisualizeUs. Web. 5 Mar. 2015. <http://vi.sualize.us/protect_the_enviornment_ocean_pollution_environment_picture_qgmD.html>.
54. Against the Abuse
“Blogging by Jessy.” : April 2011. Web. 5 Mar. 2015. <http://bloggingbyjessy.blogspot.com/2011_04_01_archive.html>.
55. What’s The Real Cost Of War?
“30 Creative Nonprofit Ad Designs.” PsPrint Blog. 4 Mar. 2013. Web. 5 Mar. 2015. <http://blog.psprint.com/designing/creative-nonprofit-ad-designs/>.
56. Hello My Name Is
“Combating Human Trafficking Through Research and Outreach.” Changemakers. Web. 5 Mar. 2015. <http://www.changemakers.com/stopviolence/entries/combating-human-trafficking-through-research-and>.
57. Hunting Is Murder
“Anti-hunting Campaign: “GOLF” Print Ad by Jung Von Matt Germany.” Creative Advertising & Commercials Archive. Awarded Ads Database. Web. 5 Mar. 2015. <http://www.coloribus.com/adsarchive/prints/anti-hunting-campaign-golf-5496305/>.
58. Not Ready To Meet Your Maker?
“PETA’s New Billboard for Opening of 50-Stone ‘Super-Sized’ Mortuary.” Animal Writes PETA Foundations Blog. 11 Apr. 2012. Web. 5 Mar. 2015. <http://blog.peta.org.uk/2012/04/petas-new-billboard-for-opening-of-50-stone-super-sized-mortuary/>.
59. Uggs Are Ugly
“THIS Is Why #UGGS Are UGLY. Get the Facts: Http://t.co/ou5RahDsGC Pic.twitter.com/S858apNMQV.” Twitter. Twitter. Web. 5 Mar. 2015. <https://twitter.com/peta/status/396670298465914880>.
60. Words End Wars
“A New Pro-Peace Ad Campaign Is Launched.” Small X Design Marketing Creativity for Small Business. 23 Apr. 2014. Web. 5 Mar. 2015. <https://cooktench.wordpress.com/2014/04/23/a-new-pro-peace-ad-campaign-is-launched/>
61. Join the Lottery
“The Katy Lambert Project.” : Awesome Anti Drug Ads. Web. 5 Mar. 2015. <http://katy310.blogspot.com/2009/02/awesome-anti-drug-ads.html>.
62. Don’t Let Obesity Ruin Your Family
Gray, Emma. “Georgia Anti-Obesity Ads Say “Stop Sugarcoating” Childhood Obesity.” The Huffington Post. TheHuffingtonPost.com. Web. 5 Mar. 2015. <http://www.huffingtonpost.com/2012/01/03/georgia-anti-obesity-ads-stop-sugarcoating_n_1182023.html>.
63. Heroin is Living Hell
http://www.coloribus.com/adsarchive/prints/national-council-against-drug-abuse-finger-nails-731855/
64. Check Yourself
“Check Yourself – Kaciemills.” Check Yourself – Kaciemills. Web. 6 Mar. 2015. <http://kaciemills.com/check-yourself>.
65. Selfies Not Animals
“Heena Sidhu Blasts Hunting in PETA Ad.” PETA India. Web. 6 Mar. 2015. <http://www.petaindia.com/features/heena-sidhu-says-shoot-selfies-animals/>.
66. Skinny People
“The Militant Baker: BODIES AREN’T UGLY, BULLYING IS: WHAT AUTOCOMPLETE WILL TELL YOU ABOUT SKINNY SHAMING AND WHY IT NEEDS TO STOP.” The Militant Baker: BODIES AREN’T UGLY, BULLYING IS: WHAT AUTOCOMPLETE WILL TELL YOU ABOUT SKINNY SHAMING AND WHY IT NEEDS TO STOP. Web. 6 Mar. 2015. <http://www.themilitantbaker.com/2013/12/what-autocomplete-will-tell-you-about_8.html>.
67. Y or N?
“Encourage People To Vote: “GUN CONTROL” Print Ad by Collaborate.” Creative Advertising & Commercials Archive. Awarded Ads Database. Web. 6 Mar. 2015. <http://www.coloribus.com/adsarchive/prints/encourage-people-to-vote-gun-control-2998055/>.
68. Born To Be Mudered
“Anti-abortion Campaign: “FEMALE FETUSES” Print Ad by JWT Tokyo.” Creative Advertising & Commercials Archive. Awarded Ads Database. Web. 6 Mar. 2015. <http://www.coloribus.com/adsarchive/prints/anti-abortion-campaign-female-fetuses-7204405/>.
69. Say No To GMOs
“Think the Anti-GMO Movement Is Unscientific? Think Again.” :: GNC Connect. Web. 6 Mar. 2015. <http://www.globalnoncompliance.net/news/think-the-anti-gmo-movement-is-unscientific-think-again/>.
70. What Happens To Me?
“Think Being a Teen Parent Won’t Cost You? Think Again.” Babble. 4 Mar. 2013. Web. 6 Mar. 2015. <http://www.babble.com/mom/the-real-cost-of-teen-pregnancy-new-ads-warn-kids-having-kids-about-the-implication-on-their-wallet-photos/>.
71. “Mr. [or Ms.] candidate, must we put you in this position to change yours on euthanasia?”
“A Pro-Euthanasia Campaign Shows Disturbing Images Of Sarkozy And Le Pen On Their Deathbeds.” Business Insider Australia. 7 Mar. 2012. Web. 6 Mar. 2015. <http://www.businessinsider.com.au/a-pro-euthanasia-campaign-shows-disturbing-images-of-sarkozy-and-le-pen-on-their-deathbeds-2012-3>.
72. The Longer They Go
“Treehouse Talk About Autism – The Inspiration Room.” The Inspiration Room. 23 Aug. 2009. Web. 6 Mar. 2015. <http://theinspirationroom.com/daily/2009/treehouse-talk-about-autism/>.
73. Anyone Can Give the Miracle of Life
“Anyone Can Give the Miracle of Life – Osocio.” Osocio. 4 Mar. 2010. Web. 6 Mar. 2015. <http://osocio.org/message/anyone-can-give-the-miracle-of-life/>.
74. Earth Without Trees Would Be Suffocating
“Trees Are The Lungs Of The Earth.” BREATHING SPACES. 30 Jan. 2011. Web. 6 Mar. 2015. <http://breathingspaces.net/2011/01/30/trees-are-the-lungs-of-the-earth/>.
75. Try Drinking That Water
“10 Powerful Public Awareness Ads About the Environment.” One Mans Blog. 22 May 2012. Web. 6 Mar. 2015. <http://onemansblog.com/2012/05/22/10-powerful-public-awareness-ads-about-the-environment/>
76. Don’t Leave Him Alone With Chernobyl
“60 Creative Public Awareness Ads That Makes You Think.” Hongkiatcom RSS. Web. 6 Mar. 2015. <http://www.hongkiat.com/blog/creative-public-awareness-ads/>.
77. Is Gambling Getting In The Way Of Your Social Life?
“Is Gambling Getting in the Way of Your Social Life?” Memecenter. Web. 6 Mar. 2015. <http://www.memecenter.com/fun/17639/Is-gambling-getting-in-the-way-of-your-social-life>.
78. How Does It Feel?
“Shock Advertising: 40 Campagne Pubblicitare Creative.” JuliusDesign RSS. Web. 6 Mar. 2015. <http://www.juliusdesign.net/10334/shock-advertising-40-campagne-pubblicitare-creative/>.
79. Pollution Sticks Around
“We Pollute for a Long Time – Osocio.” Osocio. 13 July 2010. Web. 6 Mar. 2015. <http://osocio.org/message/we-pollute-for-a-long-time/>.
80. Some Things Are Not What They Seem
“On Internet Some Things Are Not What They Seem to Be.” Sloganmakernet RSS. Web. 6 Mar. 2015. <http://www.sloganmaker.net/2010/07/on-internet-some-things-are-not-what-they-seem-to-be/>.
81. Our Water Is Thirsty
“Our Water Is Thirsty.” Misshennypenny. 20 May 2012. Web. 6 Mar. 2015. <https://misshennypenny.wordpress.com/2012/05/20/agbar-desert-2/>.
82. See You On the Road!
“National Road Safety Council: See You on the Road, 3.” National Road Safety Council: See You on the Road, 3. Web. 6 Mar. 2015. <http://adsoftheworld.com/media/print/national_road_safety_council_see_you_on_the_road_3>
83. The Earth Is Heating Up
“The Earth Is Heating Up for Skinned Polar Bear – The Inspiration Room.” The Inspiration Room. 16 Dec. 2009. Web. 6 Mar. 2015. <http://theinspirationroom.com/daily/2009/the-earth-is-heating-up-for-skinned-polar-bear/>.
84. Workers Are Not Tools
“11.11.11: Toolbox.” 11.11.11: Toolbox. Web. 6 Mar. 2015. <http://adsoftheworld.com/media/print/111111_toolbox>.
85. You Get What You Give
“Deviant Art.” Air Pollution 1 by Kaoru4sho on DeviantArt. Web. 6 Mar. 2015. <http://kaoru4sho.deviantart.com/art/Air-Pollution-1-260581190>.
86. What Will It Take?
““What Will It Take Before We Respect The Planet?”.” The High Definite What Will It Take Before We Respect The Planet Comments. Web. 6 Mar. 2015. <http://www.thehighdefinite.com/2010/06/animal-bombs/>.
87. Be an Organ Donor, Save a Life
“Thousands of People Owe Their Lives to Organ Donors.” BLDGWLF. Web. 6 Mar. 2015. <http://bldgwlf.com/organ-donors/>.
88. End Hunger in America
“RadioActive—Jogging in Place: The Anti-Hunger Movement in America.” WVUM. Web. 6 Mar. 2015. <http://www.wvum.org/index.php/blog/article/jogging_in_place_the_anti-hunger_movement_in_america/>.
89. They’re Killed By Our Oil
“Still Life Photography.” Karl Taylor Photography Blog. 28 Jan. 2014. Web. 6 Mar. 2015. <http://www.karltaylorphotography.com/blog/still-life-photography/>.
90. When He Controls Your Life, It’s No Longer Your Life
“60 Creative Public Awareness Ads That Makes You Think.” Hongkiatcom RSS. Web. 6 Mar. 2015. <http://www.hongkiat.com/blog/creative-public-awareness-ads/>.
91. Ignore Us, Ignore Human Rights
“Amnesty International: Street Beating.” Amnesty International: Street Beating. Web. 6 Mar. 2015. <http://adsoftheworld.com/media/print/amnesty_international_street_beating>.
92. Help Before It’s Too Late
Web. 6 Mar. 2015. <http://www.presidiacreative.com/75-award-winning-creative-advertisements/>.
93. Don’t Swallow Other People’s Smoke
Web. 6 Mar. 2015. <http://designcanyon.com/inspiration/convincing-public-awareness-ads/>.
94. How Long Are You Going To Keep Watching This Show?
“60 Creative Public Awareness Ads That Makes You Think.” Hongkiatcom RSS. Web. 6 Mar. 2015. <http://www.hongkiat.com/blog/creative-public-awareness-ads/>.
95. If You Drink, Don’t Drive
“Mothers Against Drink Driving / KIA: Granny.” Mothers Against Drink Driving / KIA: Granny. Web. 6 Mar. 2015. <http://adsoftheworld.com/media/print/mothers_against_drink_driving_kia_granny>.
96. 70% of Plastic Ends Up in the Sea
“MY ALL TIME FAVOURITE FORWARDED E MAILS.” Creative Public Awareness Ads That Makes You Think ~. Web. 6 Mar. 2015. <http://venuela.blogspot.com/2012/08/creative-public-awareness-ads-that.html>.
97. Certain Things Hang On Forever
“Certain Things Hang on Forever.” ACT RESPONSIBLE. Web. 6 Mar. 2015. <http://act-responsible.org/ad.php?ad_id=34453315&selected_ad=last_soc>.
98. Face Depression
“COM THREE TWENTY-TWO!” : Depression Vs.Anti-Rape or I’m Indecisive and Can’t Choose a Topic. Web. 6 Mar. 2015. <http://celinabon.blogspot.com/2013/04/depression-vsanti-rape-or-im-indecisive.html>.
99. My Mom’s Going To Kill Me
“The Worst Anti-Abortion Ad Ever.” The Worst Stuff Ever,. Web. 6 Mar. 2015. <http://theworststuffever.com/post/15673997385/the-worst-anti-abortion-ad-ever>.
100. DANGER
“10 IRREFUTABLE Evidence That GMO Can Harm You!” 10 IRREFUTABLE Evidence That GMO Can Harm You. Web. 6 Mar. 2015. <http://www.seattleorganicrestaurants.com/vegan-whole-foods/gmo-harms-dangers/>.
Was there an ad that really stood out to you in this post? Is there a Social Issue ad that I forgot to include? Leave me a comment below.
There is definitely a lot to find out about this issue.
I really like all of the points you’ve made.