PR : Public Relations Podcast with Jessica Zapatero

By | 2015-03-26T17:02:46+00:00 March 26th, 2015|

I was lucky enough to have the wonderful Jessica Zapatero, Co-founder of Zapatero Bucuram Public Relations, LLC., give her insights on PR. We spoke about how to develop a PR strategy, how to incorporate digital marketing, and how to tailor your plan to your organizations particular target market. Although there were some technical issues during the interview [...]

CEM – Customer Experience Mapping: Podcast with Annette Franz (Gleneicki)

By | 2015-03-13T22:01:58+00:00 March 13th, 2015|

I have to admit that even after this interview I still can't say "Touchpoint Dashboard" three times fast :) I want to thank Annette Franz (Gleneicki) for taking the time to discuss the importance of customer experience mapping and how a business can gain deeper insight into buyer behavior. Transcript: Annette Franz (Gleneicki): Hey, how [...]

The 100 Most Powerful Social Issue Ads Ever Created

By | 2015-03-11T23:55:18+00:00 March 11th, 2015|

I ran a very small consumer insight survey (primarily my non-marketing drinking buddies) and asked them what comes to mind when they hear the word “advertisement.” Some responses that I received were: a cheery jingle inviting you to eat fast food, talking animals with trustworthy smiles promising to save you money, and if you purchase [...]

Oracle Eloqua vs Marketo: Which Enterprise Marketing Automation Software is Best for Your Business?

By | 2015-02-11T20:52:47+00:00 February 11th, 2015|

I was recently interviewed by Katie Hollar, Director of Marketing at Capterra, for an in depth comparison article on marketing automation tools. The article primarily focused on Oracle's Eloqua and Marketo. I have included a brief snippet below and a link to the full article. When large, enterprise marketing teams embark on the search for [...]

Crowdsource Your Business: Iceland’s Doing It!

By | 2015-02-06T23:34:56+00:00 February 6th, 2015|

What is Crowdsourcing? There are a lot of explanations, most of them rather technical. Suffice to say, crowdsourcing is to operational problem solving what cloud computing is to computational resources and memory. With one difference: crowdsourcing is in the real world, while "the cloud" is in the virtual. An example might also be useful. SaaS [...]

7 (and a Half) Tips to Run a Successful Crowdfunding Campaign

By | 2015-01-06T23:56:42+00:00 January 6th, 2015|

So you started your business and it's soaring, just as you knew it would! Now comes the hard part: keeping it airborne. The first place that you, the entrepreneur, will feel the nip of potential failure is in financing. You're not big enough, or well enough known, for a bank loan—and you know because you [...]

Schema : The One Language That Will Unite Them All

By | 2014-12-12T01:58:26+00:00 December 12th, 2014|

 I’m sure before bagels and coffee in the morning you’re hearing the executives, CMO’s, the Board, or maybe even your direct supervisors say “We must optimize our site”. The thought process is: if we optimize the site, then we will get more traffic and thus increase sales. Seems logical, right? Problem is, there are literally [...]

How to Segment your Target Market

By | 2014-10-25T14:21:54+00:00 October 25th, 2014|

  Every marketeer’s goal is to deliver the right message, at the right time, on the right platform, to the right person. However, very few of us do this properly- or at all. We jump straight into the development of campaigns, get the creative working on graphics, start optimizing and re-doing landing pages, decide what [...]