Blog

PR
Mar 1
Mar 1

PR : Public Relations Podcast with Jessica Zapatero

I was lucky enough to have the wonderful Jessica Zapatero, Co-founder of Zapatero Bucuram Public Relations, LLC., give her insights on PR. We spoke about how to develop a PR strategy, how to incorporate digital marketing, and how to tailor your plan to your organizations particular target market. Although there were some technical issues during the interview […]

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CEM
Mar 1
Mar 1

CEM – Customer Experience Mapping: Podcast with Annette Franz (Gleneicki)

I have to admit that even after this interview I still can’t say “Touchpoint Dashboard” three times fast I want to thank Annette Franz (Gleneicki) for taking the time to discuss the importance of customer experience mapping and how a business can gain deeper insight into buyer behavior. Transcript: Annette Franz (Gleneicki): Hey, how are […]

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child abuse ad
Mar 1
Mar 1

The 100 Most Powerful Social Issue Ads Ever Created

I ran a very small consumer insight survey (primarily my non-marketing drinking buddies) and asked them what comes to mind when they hear the word “advertisement.” Some responses that I received were: a cheery jingle inviting you to eat fast food, talking animals with trustworthy smiles promising to save you money, and if you purchase […]

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eloqua
Feb 1
Feb 1

Oracle Eloqua vs Marketo: Which Enterprise Marketing Automation Software is Best for Your Business?

I was recently interviewed by Katie Hollar, Director of Marketing at Capterra, for an in depth comparison article on marketing automation tools. The article primarily focused on Oracle’s Eloqua and Marketo. I have included a brief snippet below and a link to the full article. When large, enterprise marketing teams embark on the search for […]

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Iceland and Crowdsourcing
Feb 0
Feb 0

Crowdsource Your Business: Iceland’s Doing It!

What is Crowdsourcing? There are a lot of explanations, most of them rather technical. Suffice to say, crowdsourcing is to operational problem solving what cloud computing is to computational resources and memory. With one difference: crowdsourcing is in the real world, while “the cloud” is in the virtual. An example might also be useful. SaaS […]

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