Marketing Tools

CEM – Customer Experience Mapping: Podcast with Annette Franz (Gleneicki)

By | 2015-03-13T22:01:58+00:00 March 13th, 2015|

I have to admit that even after this interview I still can't say "Touchpoint Dashboard" three times fast :) I want to thank Annette Franz (Gleneicki) for taking the time to discuss the importance of customer experience mapping and how a business can gain deeper insight into buyer behavior. Transcript: Annette Franz (Gleneicki): Hey, how [...]

Oracle Eloqua vs Marketo: Which Enterprise Marketing Automation Software is Best for Your Business?

By | 2015-02-11T20:52:47+00:00 February 11th, 2015|

I was recently interviewed by Katie Hollar, Director of Marketing at Capterra, for an in depth comparison article on marketing automation tools. The article primarily focused on Oracle's Eloqua and Marketo. I have included a brief snippet below and a link to the full article. When large, enterprise marketing teams embark on the search for [...]