Blog

CEM
Mar 1
Mar 1

CEM – Customer Experience Mapping: Podcast with Annette Franz (Gleneicki)

I have to admit that even after this interview I still can’t say “Touchpoint Dashboard” three times fast I want to thank Annette Franz (Gleneicki) for taking the time to discuss the importance of customer experience mapping and how a business can gain deeper insight into buyer behavior. Transcript: Annette Franz (Gleneicki): Hey, how are […]

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eloqua
Feb 1
Feb 1

Oracle Eloqua vs Marketo: Which Enterprise Marketing Automation Software is Best for Your Business?

I was recently interviewed by Katie Hollar, Director of Marketing at Capterra, for an in depth comparison article on marketing automation tools. The article primarily focused on Oracle’s Eloqua and Marketo. I have included a brief snippet below and a link to the full article. When large, enterprise marketing teams embark on the search for […]

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