Every marketeer’s goal is to deliver the right message, at the right time, on the right platform, to the right person. However, very few of us do this properly- or at all. We jump straight into the development of campaigns, get the creative working on graphics, start optimizing and re-doing landing pages, decide what channels we will propagate on, and go down our checklist. After all the boxes have been checked, we launch the campaign and stand confidently as we look at the beautiful work we have done. We created amazing ad copy, we designed engaging visuals, we even got our media partners to mention us… yet, there is no ROI in sight. What did we do wrong?

 

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