I was recently interviewed by Katie Hollar, Director of Marketing at Capterra, for an in depth comparison article on marketing automation tools. The article primarily focused on Oracle’s Eloqua and Marketo. I have included a brief snippet below and a link to the full article.
When large, enterprise marketing teams embark on the search for marketing automation software, two popular options often pop up in the debate: Eloqua vs Marketo. According to PepperGlobal, Marketo is the most commonly-used marketing automation system for mid-sized businesses, and Oracle Eloqua is the most popular choice for large enterprises. So it’s certainly not uncommon for these two competitors to go up against one another to win business from large marketing teams with 10 or more users.