schema I’m sure before bagels and coffee in the morning you’re hearing the executives, CMO’s, the Board, or maybe even your direct supervisors say “We must optimize our site”. The thought process is: if we optimize the site, then we will get more traffic and thus increase sales. Seems logical, right? Problem is, there are literally hundreds, if not thousands, of different tweaks, methodologies, and tactics that are being shouted from the digital rooftops on how to do this.

 

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